Street artist Shepard Fairey, known as after Andy Warhol landmark of contemporary art masters, had created the most famous Obama posters.

Obey his personal brand and Levi’s to launch a series of products. Include cotton hood with denim jacket, pants washed Tshirt and others.

Levi’s the face of shrinking European and American markets, is to adjust the direction of its brand, from positioning the mass casual market denim brand, appealing for more young people to adjust the group’s fashion brand.